Professional Program
February 5, 2013
3PM ET / 12:00 Noon PT
In today?s DIY Music Business, many artists are looking to crowd funding to replace the financing that a record deal used to provide. But the success rates of crowd funding efforts in the music industry are not all Amanda F. Palmer stories. It?s not the get rich quick solution to your financial woes.
Luckily for us, Ariel Hyatt of Cyber PR has studied this question and is going to share a few of her Crowd Funding Success Secrets with the members of the Artists Marketing & Business Academy Professional Program.
In this Interview with an Expert you will learn:
- The 3 biggest Crowd Funding mistakes
- What you must have in place before you begin your Crowd Funding Campaign
- How to choose which Crowd Funding site to use for your campaign ? Kickstarter, Indiegogo, where to start?
Is Crowd Funding the right method at the right time for your next project? In this interview Ariel will give you the criteria for making a sound business decision for your career.
Register for the Class:
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Ariel Hyatt
Ariel foresaw the impact the advent of the internet and social media would have on public relations long before her peers. Following her vision, Ariel dove into the world of Digital PR in 2003. Her efforts to realize the public relations potential of social media resulted in innovation. Ariel developed her platform, Cyber PR?, to automate much of the traditional PR process and maximize client placement with new media makers.
Ariel didn?t just provide the platform; she made it her mission to educate artists on how to take advantage of the new digital world. Her efforts have been lauded by artists and industry professionals alike. Ariel?s bi-weekly newsletter and YouTube series ?SoundAdvice? has attracted over 20,000 subscribers, and she has penned over 100 articles to date. Ariel is also the author of two successful books on PR and new media: Music Success in Nine Weeks and Musician?s Roadmap to Facebook & Twitter offer artists a step-by-step plan to create a profitable and sustainable business from their art.
Ariel?s message is so compelling she has been invited to speak at festivals and conferences in twelve countries, including SXSW, CMJ, ASCAP?s I Create Music, The Future of Music, Canadian Music Week, APRA?s Song Summit (Sydney), You Are In Control (Reykjavik), The ECMAs, NARAS, Grammy Camp, and The Taxi Road Rally.
In the Fall of 2011, Middle Tennessee State University began offing an official Cyber PR??Class based on principals used in Ariel?s day-to-day business. She and her staff led students in a rigorous Cyber PR??accreditation process that included hands on experience working on active Cyber PR??Campaigns. The course was so popular that 2 section and an advanced Cyber PR??class has now been added.
Having pivoted her business once successfully, Ariel is now exploring the universal applications of her Cyber PR??philosophy and platform, to public relations campaigns at large. This is why Ariel Publicity has represented over 1,700 clients in the seventeen years since its inception: knowledge, passion, talent, innovation, and the sort of luck born of hard work. These qualities are embodied in Ariel Hyatt.
Ariel proudly serves on the advisory boards of Sweet Relief Musicians Fund, SXSW Accelerator, SoundCtrl, The New Music Seminar. She is an obsessive world traveler, a total foodie, and a vintage lunchbox collector.
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