
Nowadays nearly everyone has a mobile device with a video and still camera on it, and nearly everyone puts the best of that media to the Internet, whether it be to post photos to Flickr or Facebook, or uploading videos to YouTube. But even though there's a growing demand for more of this amateur and semi-professional content, there aren't very many great tools for making it available to those who want to license and use it. That could change, with the release of T3Media's Paya platform, which will provide a self-serve marketplace to let anyone make his or her content licensable. Using Paya, content creators will be able to ingest content from various platforms where it already exists -- such as YouTube, Vimeo, Flickr, and Facebook -- and add "buy" links to it, quickly and easily.
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